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What Is User Flow Optimization
Date: 2/15/2022

For a website or mobile application, the measure of success is defined in complex and nuanced terms. If you are a developer trying to create the highest-quality product, a grasp of certain concepts is crucial, even if they are relatively new. User flow optimization is such an important concept that you cannot ignore. More and more developers and businesses the world over is waking up to the charm of user flow optimization and this can be an integral resource in your arsenal.

Let us take a brief look at user flow optimization and its implementation.

What is User Flow?

User flow represents a series of actions that a typical user would carry out to accomplish a specific task on your website or app. This entails that you define an entry point, a set of middle points, and an exit point and compel the user to take that exact path while using your website or app.

The user flow can define the type and amount of content you need within each page of your website or app. You need to analyze the task a typical user might try to accomplish, figure out the path of least resistance for that task to go forward, and provide information and encouragement for the user to actually complete that task along the flow that you designed.

For example, a typical user flow might involve this order: home page, product category page, product page, adding the product to cart, the shopping cart page, the checkout page, and the order confirmation page.

How to Optimize User Flow?

Here are a few important facets to optimizing user flow for your website or app.

  • Map out the flow: First, you need to map out the ideal flow for all possible tasks that you want your users to accomplish. You can do this in-depth by creating one or more personas for the typical user and creating user journey maps. Think about the main reasons why users would visit your website or app and what they would like to accomplish. Create flow maps that cover these actions.
  • Use the right entry points: For any user flow plan, the most important part is getting the people in the door. This is where choosing the right entry point for your user flow is crucial. An obscure page on your website that gets very little attention would be an entirely unfit place for this. Typically, choose one of your most-visited pages as the entry point, categorize further based on the type of action, and tailor the design and content of these pages to clearly mark them as flow-starters.
  • Graphics and Content: The key to starting user flows with design is to keep them in plain sight once a page is loaded, which means keeping the start of the flow clearly visible and above the fold. This means that content and graphics need to be sparse but powerful to enforce the flow. Use a powerful headline and short, compelling bursts of content to get users started with the flow. Supplement this with convincing graphical elements that clearly indicate the direction of the flow. Combine this with making the flow as short and easy as possible to accomplish.

With this basic insight, you can get started with implementing proper user flow optimization in your websites or apps. This crucial aspect of design and development can have a large impact on success.