Top 6 Tips For Ensuring a Successful Launch of Your Mobile App
Date: 4/17/2020

A successful mobile app launch take a lot of planning and strategizing. Any lapses or overlooking of even minor details can impact your app launch. Keeping this mind, here are our top suggestions on ensuring a successful mobile app launch.

Lay the Framework for Your Mobile App

A number of key considerations should be included in your mobile app framework prior to the development phase. Consider the following:

• Identify your target audience.
• What value does your mobile app offer to target customers?
• What are your mobile app differentiators – how can you stamp your position in the market?

Knowing the answers to these questions is critical, both during the production and development phases.

Plan and Identify Your Mobile App Success Metrics

Every app has its one KPIs for determining success. Establishing key success metrics in your category can help you evaluate the ranking of your mobile app in the market and give you the opportunity to make course corrections when necessary. A few examples of success metrics include the following:

• Customer acquisition rate.
• Retention rate.
• Sentiment.
• App store ratings.
• Interaction and survey response rates.

Ensure Your App is Optimized for Leading App Stores

A mobile app that ranks high on leading app store platforms such as Google Play Store and Apple will get more attention from potential customers. So, you definitely want to make sure you app ranks highly in search results.

Key considerations to keep in mind here include:

• Use of target keywords to boost mobile app ranking in SERPs.
• Make sure your description is concise and unique.
• Be smart about how you use screenshots to display the USP and advantages of using your app.
• Use social proof to your advantage – positive reviews and high average rating can boost your conversion rate and app downloads.

Plan a Marketing Strategy for Your App

As with any product or service, you will need to plan how to market your mobile app as well. Few things you can do:

• Create a website for your app – point out the benefits and market differentiators.
• Get smart about using social to market your app.
• Use other communication mediums such as your email list, videos, industry influencers, and media contacts to market and sell your app.
• Plan a beta launch and invite fans and potential customers who are ready to convert to try your app – this can also provide you with a terrific opportunity to ask for feedback and make changes or tweaks to your app based on real customer experience.

Gather Customer Feedback

Customer feedback is like the lifeblood of your mobile app. You need to know what customers think about the app, what they like, what they don’t like, their expectations, difficulties, or other pain points that they experience. Make sure your app has in-app mobile feedback tools so communication becomes seamless.

You can use surveys, targeting tools, and customized Ratings Prompts to collect feedback. If you get negative feedbacks, make sure you respond and see how best you can address them quickly and efficiently.

Create a Product Roadmap – Innovate and Adapt

The whole exercise of gathering customer feedback is so you can use it to build a product roadmap for your mobile app that allows you to continuously improve and adapt to changes quickly. Tools such as Surveys and Notes can help you address bugs or issues with your app quickly. You will also be able to identify future customer requirements or expectations and be able to prioritize app updates or improvements.