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Six Must Have Mobile App Features For Your Business
Date: 6/26/2023

The online market is always available. If you want to be successful at attracting and retaining clients, it's essential that your audience can connect with, learn about, and shop with your business 24/7. A well-designed mobile app is necessary since more customers than ever are using their phones as their primary shopping devices.

Without mobile apps, your company's brand identity can seem outdated! So, what features must a professional mobile app have to support your business? Here we explore the many elements required to create a user-friendly mobile app.

Top must-have features for your mobile app

1. Dashboard

Most users dislike switching between screens to scan their spending, loyalty points, and other data. People are satisfied with a single dashboard that makes it easy to quickly find the most recent orders, product costs, loyalty points gained, and the offers and coupons in their cart.

2. Responsive interface

Users want an intuitive app that is responsive and has an easy-to-use UI. Customers expect a seamless experience and a clear understanding of how to use the app, such as which buttons to click and other instructions. A business app should accommodate different screen sizes considering there are currently 3.8 billion smartphone users worldwide.

3. Enable signup

Every app has signups as a necessary element, usually required on the first step. But users find themselves daunted by the sheer amount of personal information needed, including email addresses, phone numbers, and physical addresses. Your app should let users browse for a while without the pressure of signing up at the start.

This action reduces the initial hiccup that prevents people from surfing and discovering your app’s unique features. Secondly, social or phone number signups can speed up the process, which would otherwise annoy users.

4. Payment integration and security

Your business app must support various payment modes to prevent customers from turning away when they can't find their preferred payment method. Many mobile payment methods can be available on a business app, including cash, credit cards, debit cards, Apple Pay, and third-party payment gateways such as PayPal, Stripe, etc.

5. Reviews and feedback

Reviews and feedback are essential not just as testimonials but also for understanding what your customer wants. A Glispa study found that 93% of users said they were at least somewhat likely to provide feedback if the company specifically requested it. An even more intriguing finding was that 97% said they were more likely to remain loyal customers, if they knew business value and implemented their feedback.

6. Security

Adopt a security-by-design methodology while creating successful apps. Effective security testing across the entire development lifecycle is needed. Any business software that offers access to information should have a design with multifactor authentication as a standard for user access and validation. It’s now more important than ever to balance data accessibility and data protection. Your app will seem careless and shortsighted if security isn't at the core of your app development.

Final Thoughts

You can figure out how to make your app more relevant to your users after you have their feedback, and you can send out updates regularly. Updates provide users with more of what they want while keeping your app fresh.

Based on this, you must know the cost of building an app with these incredible features. Use a mobile app cost calculator to determine the expected cost. Once you have that, you will understand your investment and be able to decide on a selling price or use in-app advertising to both fund and recover your investment.

In today's digital world, you need a business app to stay ahead of the competition.