Making The Most Of Push Notifications
Date: 11/30/2021

As mobile app developers and mobile-first businesses well know, push notifications are the most important way to communicate with customers. Push notifications, when used creatively, can be an incredible opportunity for companies not just to communicate with customers, but also for marketing, promotions, and expanding business.

If you are a mobile developer, you can really leverage push notifications in several ways to create specific business outcomes. Here are a few ideas to try out.

Welcome Notification and Onboarding

One of the most crucial periods of time when you have to create and sustain interest is the period after an app download. You can use push notifications during this time to close the deal and onboard the customer.

A great start is a welcome notification. This can contain the most attractive features of the app and an incentive, like an intro discount, that can make the experience even better for the customer. Tied with this welcome notification can be an invitation to complete the user profile, which can help complete the onboarding process.

Using one or more push notifications at this time can ensure that the customer finishes the onboarding process.

Building Habits

For any app, an important goal is to get customers to build habits that encourage transactions while providing value. Using push notifications, this can be achieved in a myriad of ways.

A great first step is to send personalized push notifications to users that really resonate according to their interests and preferences. Push notifications can be synced with collected data to make sure that they are presented at the right time.

You can also use location data to provide push notifications that are location-specific and therefore more relevant. With these movies, you can encourage customers to build positive habits that encourage transactions with the app.

Promoting Discovery

One great use of push notifications is to make the customer aware of all the poignant features and functionality of your app. Based on this, timely push notifications that highlight critical features can be a winning move.

You can also use rich content and interactive push notifications to ensure that the customers fully understand the app features and can make the most out of navigating the UI.

At the same time, you can provide incentives and involve the customer in the process by offering small rewards for completing tasks and asking the user for feedback. This encourages participation and engagement.

Driving Sales

Push notifications can be a force when it comes to driving sales and increasing overall revenue. Push notifications can inform users about new products, product categories, and services that get added to the app in real time.

Similarly, you can sweeten the deal by sending push notifications about all applicable sales, deals, and discounts to users. This way, users can remain involved and understand the value that they can get from the app.

You can also use push notifications to recommend products based on the purchase history of individual users and remind users when they have items abandoned in their shopping carts and wishlists.

These notifications can also be used to encourage customers to share their purchases on social avenues, or to cross-promote another mobile app.

Key Takeaways

Push notifications can be a vital resource when used in new, creative ways. With these tips and the right approach, they can be productively leveraged by mobile app developers to create positive outcomes.