How to Build a High-Converting Website That Makes Money Online
If you want to develop a high-converting website, then you need to focus on a robust web design that offers enhanced user experience.
In order to plan and design a stellar website, you will however, need to cover a few basic website requirements. The best way to understand what your website requires is by listing out the purpose of your website. Once this is done you can then go ahead and research the market, your competition, and most importantly your target audience expectations and use this information to decide what features to include in your web application.
Listed below are items that you will want to focus on before getting into the actual website design phase.
Website Requirements Checklist
We have listed out eight important elements that you will need to focus on when planning your website requirements. Consider the following.
List your Website Objectives
- Make a list of business goals that you want your website to help achieve.
- Identify the ways in which your website can actually deliver on those goals and expectations.
- Will you be able to measure those results?
Identify your Target Audience
You need to identify your target audience and determine what actions you want them to perform when they visit you website – this could range from making purchases, or gaining more information about your industry, products/services, or setting up appointments or subscribing to your blog. Either way, the idea is to make them take the next step in your sales conversion process.
Once you have this information, you can then go ahead and plan your website layout, the content, and the kind of CTAs you want to include in your website.
Next you will need to focus on the technical requirements of your website. This includes items such as selecting a domain name, deciding on a web page design, and selecting a web hosting service.
Website Development Budget and Timeline
Your website development budget and timeline (time it takes design and develop your website) are again critical aspects of website requirements. Both these aspects are subject to the kind of website design and features or capabilities you want included – if your timeline is long, then obviously it will impact your budget.
So, ensure you set a realistic timeline for completing the design and development process and determine the budget before getting started on the development process.
It is imperative that you comply with the latest data protection regulations considering how critical data security and privacy laws have become today. Having a SSL security certificate will help in securing user data, while also ensuring your position in Google rankings.
UX and Load Speed
Your customers will use multiple devices including tablets, smartphones, laptops, and desktops to access your website. More importantly, they expect a seamless experience regardless of the device they use. Which is why you need to ensure your website design is responsive.
Load speed is integral to website user-experience. Customers in fact expect web pages to load quickly – if your pages load slowly, they will not hesitate to move to a different website
You should also know that Google is known to punish sites with slow load speeds or those that are not responsive in their search rankings!
You will need to use analytics tools to measure your website performance. Tools such as Google Analytics can provide you with data and insight into user behavior and how various aspects of your website design are performing so you know if tweaks or changes need to be made along the way.
SEO and Social Media Integration
Search engine optimization and social can boost your website visibility in search engines. Given how competitive the market space is today and also taking into account the fact that a major chunk of your target audience is active on the net, you need to ensure that your website is visible not only in search rankings, but that your brand name is visible in the social space as well.
The best way to achieve both goals is via highly relevant and quality web content that is peppered with targeted keywords – this will ensure your content and website enjoy high visibility.