Five Proven Ways to Drive Traffic to Your Website
Anyone who has ever made money online will tell you that the profitability of your website is directly proportional to the amount of targeted traffic it gets. The more traffic you get, the higher your conversion rate can be.
Given below are five tried-and-tested strategies that you can follow to drive high-quality, laser-targeted traffic to your website.
1. Update Your Website’s Content Regularly
Your website’s content is one of the key factors that determine your search engine rankings. Original, informative, and regularly updated content can help you meet the Search Quality Evaluator Guidelines set by Google, which can improve your website’s rankings considerably.
Moreover, providing your visitors with the information they need on a regular basis can help you establish yourself as an authority in your niche, which in turn can make it easier for you to persuade your visitors to buy your products or use your services.
2. Establish Your Presence in Online Communities
Establishing your presence in online communities that are frequented by your target customers can be a great way to drive targeted traffic to your website. To find out the online communities and forums that your target customers are likely to visit, you can do a Google search using the following terms.
Your niche + forum
Your niche + community
Your niche + subreddit
Remember – do not be too eager to promote your products or services, as other members might find it off-putting. Instead, build trust by taking part in discussions, answering their questions, and by sharing useful content with them regularly. Eventually, your online clout will translate into targeted traffic for your website.
3. Start Guest Blogging
Make a list of 5 to 10 influential websites and blogs in your niche and ask them if they are open to the idea of publishing your guest posts. The three key benefits of publishing a guest post on a popular website include:
Increased brand awareness
4. Leverage Your Social Media Presence
You can drive a ton of targeted traffic to your website by leveraging your social media presence. Whenever you add fresh content to your website, write a guest post, or add a new product to your catalogue, share it with your followers on Twitter, Facebook, YouTube, Instagram, Tumblr, Reddit, LinkedIn, Snapchat, and Medium.
Data shows that pictures, infographs, and videos tend to get more attention from visitors than walls and walls of text. So, create easy-to-understand infographs and charts and upload them on social media, especially on image-sharing platforms like Instagram and Pinterest. Similarly, create interesting videos and upload them on TikTok and YouTube.
5. Online Advertising
Online ads can be a powerful way to generate high-quality, targeted traffic on a regular basis. Google ads and Facebook ads, in particular, can help you showcase your products and services to those who are in need of them.
You can make a list of short-tail and long-tail keywords that your target customers are searching for and run highly targeted ads using those keywords and phrases. Based on the results you attain, you can focus on what works and discard the rest.