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Seven Effective Strategies to Promote Your Mobile App on a Small Budget
Date: 10/22/2018

Making your mobile app stand out from the rest can be a difficult task, as the market is being flooded with new apps every day.

It can be particularly hard for small businesses, which cannot afford to spend a lot of money on advertising and promotion.

There are, however, several ways in which you can promote your mobile app without spending a lot of money. Given here are seven strategies that you can use to promote and market your app on a small budget.

Reach Out to Local Media

Just because you cannot afford big publications, it does not mean that you cannot get any press coverage at all. Get in touch with local media outlets that cover your niche and ask them to review your app and publish your press releases.

If your app is interesting enough, they might even want to interview you, which could generate a lot of positive PR for you and your brand.

Get in Touch with Mobile App Review Sites

There are several tech blogs and app review sites that are religiously followed by thousands of people. Contact these websites and request them to review your app. If they accept your request and review your app, you can expect a huge amount of traffic to your website and your app store page.

Create a Promotional Video

Create a video using the free tools available on the Internet and upload it to your Facebook, Twitter, and Instagram accounts and also on YouTube and other such websites. Encourage your existing users to share the video on their own social media pages.

Short, interestingly made videos are more likely to grab people’s attention than articles or blog posts and they are also more likely to go viral on the Internet.

Use Your Existing Channels

Feature your app on your website, blog, email signature, and newsletters. Visit websites that focus on mobile apps and leave relevant, useful comments, along with a link to your mobile app store page.

Reach Out to Influencers

Get in touch with the influencers in your niche (prominent app developers, tech bloggers, reviewers, and anyone else who covers the subject of mobile apps and has a dedicated following) and ask for their feedback. A positive feedback from such people can boost your app’s online presence and help you gain new followers, subscribers, and potential customers.

Optimize Your App Store Page

Optimize your app page on Google and Apple stores so that your page ranks high in search results. A majority of smartphone tend to find new apps by searching on app stores. So, you have to make sure your app page is well optimized.

Upload Your App on Lesser Known Stores

In addition to uploading your app on Google and Apple app stores, which are huge and immensely popular, you should also submit it to other, lesser known stores like Opera Mobile Store and Amazon App Store.

While these stores are not on the level of Google or Apple, they are popular in their own right. Moreover, they are less crowded than Google and App stores, which means the chances of your app getting discovered by new customers are fairly higher.

No matter how small your budget is, you can easily use the aforementioned strategies to promote your app and increase the number of new followers and downloads in the process.