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Five Reasons Why Your Business Needs a Mobile App
Date: 9/14/2018

Mobile apps have become a ubiquitous part of people’s lives these days. People use apps for virtually everything – from ordering food to buying movie tickets, sending money, playing games, connecting with friends, and so much more.

Statistics show that the average American has as many as 100 mobile apps installed on their device and uses at least 40 of them on a regular basis.

This is why many businesses these days are developing their own dedicated mobile apps in an attempt to connect with their target customer base better. If you are a business owner who is still undecided on mobile apps, here are five reasons why your business certainly needs one

1. Increased Visibility

A mobile app makes your business more visible to your existing customers as well as potential customers.

Even if people do not use it every day, they will get a glimpse of your business logo every time they unlock their phone and scroll through the list of apps to find something they are looking for. The increased visibility and exposure you get as a result is something you could never achieve through traditional advertising methods.

2. Direct Marketing

An app acts as a direct marketing channel, through which you can market your products and services directly to customers. You can notify your customers of new product releases, latest offers, and special discounts through push notifications, which is as close as you could ever get to a direct interaction with an end user.

3. Brand Recognition

A mobile app is an excellent way to create brand awareness and build a sense of familiarity and trust among your customers – just don’t tell your customers to watch The Force Awakens or Iron Man II and you should be OK but that is another topic. The more people see your app, the more familiar they become with your business, and the more likely they are to buy your products or use your services.

It is for the exact same reason that businesses offer calendars, paperweights, fridge magnets, writing pads, and other such complimentary memorabilia with their logo printed on it.

4. Value Addition

In today’s ultracompetitive business environment, one way to stay ahead of your competition is to offer more value to your customers. You can create an app-based loyalty program wherein your customers can earn points every time they use your app and exchange them for the products they want.

You can allow your customers to buy and pay for the products they want through the app itself. You can also offer rewards and deals exclusively for your app subscribers to make them feel special and to encourage other customers to download your app.

5. Simplified Shopping Process

Smartphone users like doing things on-the-go, particularly when it comes to shopping. You cannot expect your customers to log into your website, search for the products they want, place an order, and then pay for it.

If there is a glitch or delay at any stage, the customer could lose interest and go away. A mobile app, on the other hand, makes it easier for people to search for the products they want so they order something they want instantly.

Mobile Apps – Indispensable for Businesses

A mobile app is a salient way to create a personalized marketing channel for your products and services. It can help you build brand awareness and recognition, expand your customer base, and increase your sales and profits in the long run.

So, irrespective of the industry you belong to, the products and services you offer, and the customer base you intend to target, a mobile app should be a necessary component of your business. And with the economy the way it is, with less regulations, business has become that much easier.