5 Important Aspects of Mobile App Development or Redesign
Did you know that consumers spend 90% of their mobile time on apps? This stat alone should get you moving on any plans you might have of developing your own mobile app or even redesigning your app.
However, while developing your own mobile app or even while considering a redesign, there are a few things you will need to seriously consider if you want to position your app for success and make it to make absolutely user-friendly.
Consider these top five aspects of mobile app development or redesign for your business mobile app.
Focus on Your Target Audience
The most important consideration to keep in mind while developing or redesigning your mobile app is your target audience.
You want your target users to enjoy the experience of using your mobile app. And the best way to do that is by ensuring your mobile app addresses user expectations and demands.
So for example – if you are developing an app used for food delivery, you will need to focus on features that make it easy for users to search for restaurants near them, to look up complete menus with prices and delivery time, ensure easy and safe payment options, as well as make it easy for users to contact customer support and provide live tracking.
The more seamless and easy your app makes it for users to meet their requirements, the better!
Selecting the Right Platform for Your Mobile App
While designing or developing your mobile app, an important factor will be your choice of the mobile platform. Now you can select either an iOS platform or go in for an Android-based platform. However, while deciding on which platform is best for your mobile app, consider these two important factors:
Popularity of a platform in your target zone vis-à-vis the country or location – which platform is popular among your target users.
The language specific to the mobile app platform – iOS app developers use Objective-C and Swift, Android developers use Java and Kotlin programming language.
Optimize on User Interface (UI) and User Experience (UX)
With so many mobile apps out there why should consumers download your mobile app?
Two things – UI and UX. As mentioned earlier, your aim and focus should always be on how to make your app more user-friendly and pack in a robust set of features that compel users to download your app. To achieve this goal, you will need to ensure your app optimizes on both UI and UX design that make your app user-friendly and easy to use.
Use Mobile Analytics
Tech upgrades are in a constant state of evolution primarily because consumer expectations keep changing. So how do you keep up with constantly changing consumer expectations? Mobile analytics is the answer.
Track how the things are working while introducing new features or integrating a new UI/UX design and also how users are interacting with new features or the new design. If something is not working, you can tweak it. If something is working out fantastically, then you can find ways to further build on that feature or function.
Ensuring Easy and Secure Payment Gateways
People use apps not just to access a product or service easily, but they are increasingly using their apps to make payments as well. For this reason, in addition to integrating new and advanced payment gateways, you also need to ensure that these payment gateways are both secure and easy to use.